Why we support slow fashion

The last few years a wave of change has been sweeping through the fashion industry.

A change away from fast fashion with its mass production of garments touching on the latest trends. Constantly releasing new collections, using cheap, low quality materials that degrade after just a few wears and create a huge amount of textile waste.

Slow fashion considers the process and resources required to make clothing, particularly focusing on sustainability. It attempts to slow down the supply chain and to reduce the number of trends and collections.

Slow fashion supports fair wages, safe working conditions and high quality, timeless end products.

At STRAND Australia we wish for your customers to buy high quality products which have been ethically and sustainably produced. Pieces with timeless designs that can be worn for more than one season.

We are proud to be part of the solution not part of the problem.